Workplace issue #4: Building the Company Brand
“Go into any office in any part of the world and within minutes you can sense what that company is all about,” says Steelcase’s John Hughes. “Everyone who comes into the work environment — customers, vendors, board members, new recruits, the media — the people a company most wants to influence, get a clear impression about the company."
Nothing manifests a company’s brand and organizational culture like the workplace. When your space reflects the aspects of your brand, it helps those who experience it walk away understanding how you deliver on your brand promises. This is a huge opportunity to show employees and vital business relationships your most deeply-held values. If your space doesn't include collaborative areas, then you won't be seen as a collaborative business. Without space for focused, heads-down work, employees won't sense that work is valued and others won't see its importance to your organization. A polished, well designed office space will communicate how you attend to details and stand for quality.
What are some things you can do to connect your space with your company's brand and culture? Here are 5 tips from turnstone, who creates interiors products that support and inspire entrepreneurs and intrapreneurs:
This article contains information from Steelcase's paper on the Interconnected Workplace. You can read the entire research paper by clicking here or on the image below:
About the Workplace Performance series (see links to the whole series below):
Performance reviews are an expectation for today's workers. It's common for employees to meet with a supervisor and review pre-set goals, results and feedback regarding performance on at least an annual basis. This is good for keeping your people accountable, but there's another performer in your office that may be flying under the radar... your workplace. Do you know how well (or how poorly) your work environment is performing for you? Most managers wouldn't hire an employee without setting expectations for their performance, but very few set goals for their new workspace. The likely reason is they don't know what goals to set or how to measure them. Today, we're going to share one of these secrets with you below.
Based on research by Steelcase, the leading manufacturer of furniture for offices, hospitals, and classrooms, there are five common issues in the workplace that can be addressed by the design of your space.